Unleash Your Brand's Potential
Where Your Customers Are Scrolling
Social feeds are where people discover products, compare options and decide what to buy. Each platform has its own audience, culture and algorithm, so each one needs its own playbook.
3.6B
people use Meta's apps every day
49%
of U.S. consumers have used TikTok as a search engine
$427M+
in sales we've generated for our clients
Sources: Meta Q2 2026 results and Adobe consumer survey, 2026
One Product, Three Different Ads
The same product needs a different story on every platform. Pick a product and switch platforms to see how we adapt the creative.
How We Run Each Platform
Meta and TikTok are where most e-commerce brands find their best return. Here is how we approach each one.
META ADS
Still the biggest performance engine for most e-commerce brands. We run Advantage+ sales campaigns with broad targeting, catalog ads for your full product feed, and a steady flow of genuinely different creative so Meta's ad system has more ways to find your buyers.
Best for: scaling sales, catalog and retargeting, and higher-value buyers.
META ADS
Where your brand is judged on looks. We build full-screen Reels and Stories, run partnership ads with creators who fit your brand, and keep feed creative clean, visual and on-brand.
Best for: discovery, lifestyle brands and creator-led launches.
TIKTOK ADS
TikTok
A different culture with different rules. People come to be entertained and to learn, so we lead with native, creator-style video that hooks early and teaches something. We run Spark Ads, Smart+ campaigns and GMV Max for TikTok Shop.
Best for: reaching new and younger buyers, product education and viral moments.
How We Use Data and Industry Knowledge
Great ads come from pairing hard numbers with a real understanding of how people shop in your category. Here is how we put both to work.
1
Get the Data Right
We set up Meta's Conversions API and TikTok's Events API, then reconcile what the platforms report against your actual Shopify revenue.
2
Plan Creative by Platform
We map hooks, angles and formats for each platform, drawing on what works in your category, from fine jewelry to licensed apparel.
3
Test Ideas, Not Tweaks
Meta's ad system rewards genuinely different creative, so we test new concepts in a dedicated campaign and read hook rate, hold rate and cost per purchase.
4
Scale and Refresh
Winners move into scaling campaigns, budgets grow with profit, and we refresh creative before fatigue sets in.
FROM THE FIELD
For one fine jewelry client, the data showed strong engagement from people interested in interior design, an audience most jewelry brands never test. Finding adjacent audiences like that is where industry knowledge and data meet.
Why Brands Choose GoDog for Paid Social
Senior Specialists Only
Your account is run by a director-level paid social specialist with 10+ years of experience. No junior reps.
Every Budget Size
We have managed monthly ad spend from $1k to $500k, so we know how to scale without losing efficiency.
90-Day Growth Sprints
Every quarter we review results, double down on winners and reset the plan, so your strategy never goes stale.
Paid Social FAQ
Which social platforms do you manage?
We focus on Meta (Facebook and Instagram) and TikTok, where most e-commerce brands see the strongest return. We also run LinkedIn and Pinterest ads when they fit your goals.
Why can't we run the same ad on Instagram and TikTok?
Each platform has its own culture. Instagram rewards polished, visual, lifestyle content. TikTok rewards native, creator-style video that entertains or teaches something. A product photo with a price tag can work in a Facebook feed and get scrolled past on TikTok, so we adapt every idea to the platform.
Do you help with ad creative?
Yes. We lead creative strategy for every platform, including hooks, angles, scripts and formats, and work with your team or creators to produce the assets. Every brief is backed by what the data says is working.
How do you measure success?
We watch platform metrics like hook rate, click-through rate and cost per purchase, but the real scoreboard is your Shopify revenue. We reconcile what Meta and TikTok report against actual sales so you know what is working.
How quickly will we see results?
Most accounts see early wins from cleanup and new creative within the first 30 days. Our 90-Day Growth Sprints are built to show clear, measurable progress every quarter.
Is the audit really free?
Yes. We review your current Meta and TikTok accounts at no cost and show you where budget is being wasted and what we would test first. If we don't think we can help, we will tell you.