Shoppers Are Asking AI First
Search is no longer just a list of links. People describe what they need in plain language, and an AI assistant replies with a short list of products and brands. If your brand is not on that list, you never get the click. The shoppers who do click through tend to arrive ready to buy.
1,324%
growth in AI-referred traffic to U.S. retail sites since October 2024
54%
higher conversion rate for AI-referred visitors than other traffic
53%
more time on site from AI-referred visitors
See How AI Picks a Brand
Pick a shopper question and flip the switch to see what changes when a brand is optimized for AI search.
How We Help Brands Win AI Search
AI search optimization, also called generative engine optimization (GEO) or answer engine optimization (AEO), is the work of making your brand easy for AI models to find, understand, trust and recommend. Here is how we approach it.
01
AI Visibility Audit
We run the questions your customers actually ask through ChatGPT, Claude, Gemini, Perplexity, Meta AI and Google AI Mode, then show you how often your brand appears, how it is described and which competitors are winning the answer.
02
Product Feed and Catalog Optimization
AI shopping results lean on structured product data. We tighten your Shopify catalog and Google Merchant Center feed with complete titles, attributes, variants, pricing and availability so assistants can match your products to detailed requests.
03
Technical Setup and Structured Data
We make sure AI crawlers such as OAI-SearchBot, ClaudeBot and PerplexityBot can reach your pages, then add Product, Organization, Review and FAQ schema so machines understand exactly what you sell.
04
Answer-Ready Content
Assistants pull from pages that answer questions clearly. We build buying guides, comparisons, sizing and materials details and FAQs written the way your customers actually ask.
05
Reviews, Mentions and Authority
AI models lean on what others say about you. We help grow your reviews, earn mentions in gift guides, roundups and publications, and keep your brand facts consistent across the web.
06
AI Ads and Revenue Tracking
Ads are showing up inside AI answers, from Google AI Overviews and AI Mode to sponsored placements in ChatGPT. We test them when they fit, and track AI referral traffic and revenue against your actual Shopify sales.
The AI Platforms Your Customers Use
Each assistant finds and ranks brands a little differently. We track and optimize for the ones that matter to your buyers.
ChatGPT
Claude
Google Gemini
Google AI Mode
Perplexity
Meta AI
Microsoft Copilot
Meta AI, now powered by Meta's Muse Spark model, is bringing shopping recommendations into Instagram and Facebook. That makes it especially important for apparel, beauty and jewelry brands.
Our Process
1
Audit
Benchmark your AI visibility against competitors across the platforms and questions that matter most.
2
Fix the Foundation
Clean up feeds, crawler access, schema and site speed so AI can read your catalog.
3
Build Authority
Publish answer-ready content and grow reviews and third-party mentions.
4
Measure and Refine
Track mentions, AI referral traffic and Shopify revenue every month, then double down on what works.
AI Search Optimization FAQ
What is AI search optimization?
AI search optimization, also known as generative engine optimization (GEO) or answer engine optimization (AEO), is the practice of improving how AI assistants like ChatGPT, Claude, Gemini, Perplexity and Meta AI find, describe and recommend your brand and products.
How is it different from traditional SEO?
Traditional SEO focuses on ranking pages in search results. AI search optimization focuses on being included and cited in the answers AI assistants write. Strong SEO still helps, but AI models also weigh product data quality, reviews, third-party mentions and how directly your content answers real questions.
Which AI platforms do you optimize for?
We focus on ChatGPT, Claude, Google Gemini, Google AI Overviews and AI Mode, Perplexity, Meta AI and Microsoft Copilot, prioritized by where your customers actually shop.
How long does it take to see results?
Technical and product feed fixes can be picked up within weeks as AI tools recrawl your site. Building authority through content, reviews and mentions takes longer, so most brands should plan on a few months to see consistent gains.
How do you measure AI search performance?
We track how often your brand is mentioned and recommended across a set of priority questions, measure AI referral traffic in analytics, and reconcile it against your actual Shopify revenue so you know what AI visibility is really worth.
